01
Storefronts
Pixel-faithful storefronts without giving up centralized control.
Built for modern ecommerce operations
Your stores are separate.
Your operations shouldn’t be.
Plume brings storefronts, payment routing, orders, tracking and analytics into one private commerce system.
app.plumecrm.com
OverviewAll StoresLast 30 days
Gross Revenue
$248,910.40
+12.4%
Orders
3,412
+8.1%
Profit
$74,218
+4.9%
ROAS
3.84
Blended
Revenue & spendDaily
The system
One system for every store.
Operations centralize. Storefronts stay independent. Each brand keeps its own domain, theme and payment connections while the whole portfolio reports into one place.
Storefront→Checkout→Payment routing→Orders→Tracking→Subscriptions→Analytics
02
Payment Routing
Connect the payment providers your business already uses and control how transactions flow from one place.
Shopify Payments50%
Whop30%
NMI20%
03
Orders & Tracking
Orders, fulfillment and live shipment updates in one timeline.
#1043Delivered
#1042In transit
#1041Fulfilled
#1040Paid
04
Profit Analytics
Revenue, spend, COGS, fees, refunds and chargebacks — brought together.
The flow
Three layers.
One clean handoff.
01 — STOREFRONT
Your brand stays your brand.
Custom domain, custom theme, your own media. Plume never puts itself between a customer and your storefront.
brand.commedia.brand.comPlume Base theme
ShopCollectionsAbout
02 — PAYMENTS
Route payments your way.
Transactions are routed through the providers you’ve connected, so your payment stack stays flexible without touching the storefront.
03 — OPERATIONS
Everything comes back to Plume.
Orders, tracking, subscriptions and ad spend reconcile into one profit view per store.
Orders
3,412
Tracking
98.2%
Subscriptions
612
Meta spend
$81,422
Profitability
44.5%
Control center
One dashboard to run the entire operation.
PerformanceAll StoresStoreProviderJul 1 – Jul 31
Revenue
$248,910
Orders
3,412
AOV
$72.95
Ad spend
$81,422
ROAS
3.84
COGS
$44,291
Refunds
$3,891
Chargebacks
$1,104
Profit
$110,676
Margin
44.5%
Revenue by store
Halden Supply$104,220
Norte Goods$71,845
Aster & Co$44,910
Vale Studio$27,935
Storefronts & themes
Build once.
Change without fear.
Work in draft themes, edit visually or in code, preview against real content, publish atomically — and roll back to the previous version if a release doesn’t land the way you expected.
LIVE THEME
Plume BaseLive
DRAFTS
Summer Testv14
Black Fridayv3
CustomizeEdit codeDuplicatePreviewPublish
Theme editorSummer Test · draftRollback available
HeaderProductReviewsImage + TextFAQFooter
HALDENCart
Plume checkout
A checkout built to convert.
Give customers a fast, familiar checkout experience designed around conversion — then make it your own. Shoppers get the clean, trusted patterns they already know; you get a checkout that carries your brand.
CHECKOUT EDITOR
BrandLogoColorsLayoutOrder summaryTrustOffersCustom content
Accent
Checkout previewDesktopMobile
HALDEN
Express payWallet
OR
CONTACT
you@email.com
DELIVERY
Address
City
ZIP
Pay now
Secure checkout30-day returns
ORDER SUMMARY
Halden Field Jacket
Olive · M
$168
Add care kit+$18
One-time offer at checkout
Subtotal$186.00ShippingFreeTotal$186.00
Mobile optimizedExpress payment methodsCustom branding & colorsEditable contentTrust elementsOrder bumpsFlexible sectionsCheckout analytics
Payment routing
Route payments your way.
Connect the payment providers your business already uses and control how transactions flow from one place.
Supports Shopify Payments, Whop, NMI, Authorize.net and more.
Payment traffic100% allocated
Shopify Payments50%
Whop30%
NMI20%
Connected providers
Shopify Payments, Whop, NMI, Authorize.net and more.
One place to manage
Adjust how payment traffic is routed without rebuilding your storefront.
Change with confidence
Every change is versioned, so you can review it or roll it back.
Unified storefront
Keep your storefront unified while your payment stack stays flexible.
Orders & advanced tracking
From order to doorstep.
Orders, fulfillment and live shipment updates stay together — with branded tracking your customers can look up by email and order number.
OrdersAll storesPaid
OrderCustomerPaymentFulfillment
#1043M. OkaforPaidFulfilled
#1042J. LindqvistPaidIn transit
#1041R. DelgadoPaidUnfulfilled
#1040A. TranRefunded—
Order #1043Delivered
DELIVERY TRACKING1Z994 · Ground
ShippedJul 22 · 09:14
In transitJul 23 · 18:02
Out for deliveryJul 25 · 07:40
DeliveredJul 25 · 14:26
Subscriptions
Keep more subscribers.
Manage the entire subscription lifecycle from Plume — renewals, payment recovery, cancellations and customer self-service in one place.
SubscriberActive
M. OkaforSubscriber since Feb 2025
Subscription
Monthly · Coffee 12oz
Next charge
Aug 24 · $42.00
Payment method
•••• 4242
SkipPauseRescheduleSwap productCancel
RECENT ORDERS
Jul 24 · #1043Delivered
Jun 24 · #0981Delivered
May 24 · #0902Delivered
PAYMENT RECOVERY
Payment failedAug 24 · 09:02
Reminder sentAug 24 · 09:04
Automatic retryAug 26 · 07:00
Payment recoveredAug 26 · 07:01
Recovered
68%
Monthly churn
3.1%
Renewal remindersAutomated retry flowsCancellation flows & reasonsPause, skip & rescheduleSwap productsUpdate payment methodSelf-service portalRetention analytics
Profitability
Know what you actually made.
Revenue$248,910
− Ad spend$81,422
− COGS$44,291
− Fees$8,630
− Refunds$3,891
− Chargebacks$1,104
= Profit$110,676
Profit trendMargin 44.5%
Contribution
$123,197
Blended ROAS
3.84
Refund rate
1.6%
Infrastructure
Built so the storefront doesn’t depend on the dashboard.
Published content is served independently of the dashboard, so day-to-day operations and customer-facing surfaces don’t share a single point of failure.
MANAGED IN
Plume
Settings, publishing and history in one place.
Storefront
Isolated deployments per store.
Payments
Routed through your connected providers.
Tracking & media
Assets served from your own domain.
Published contentVersioned settingsAudit historyRollbackScoped access
Plume is private.
For now.
We’re currently building Plume for a small group of ecommerce operators.